"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the HOW."

President Bill Clinton

"Dov Seidman's HOW is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."

Elie Wiesel, Nobel Peace Laureate

"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime."

Thomas L. Friedman, New York Times columnist