About Dov Seidman

Dov Seidman’s career has focused on why HOW matters and HOW companies and their people can operate in both principled and profitable ways. That’s the inspiration behind his book, HOW: Why HOW We Do Anything Means Everything, which was recently expanded and now includes a Foreword from President Bill Clinton. Dov is the CEO of LRN. Since 1994, LRN has helped to shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in over 100 countries. LRN is the exclusive corporate sponsor of The Elie Wiesel Foundation for Humanity Prize in Ethics. Fortune magazine called Dov the “hottest advisor on the corporate virtue circuit,” and The Economic Times named him a “Top 60 Global Thinkers of the Last Decade.” Dov is a Harvard Law School graduate with bachelor’s and master’s degrees in moral philosophy from UCLA and a graduate degree in philosophy, politics, and economics from Oxford University.

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"Hottest advisor on the corporate virtue circuit."


Top 60 Global Thinkers of the Last Decade



The world is changing fast—we are more interconnected and interdependent than ever before. HOW we do what we do has always mattered. But today, HOW matters more than ever and in ways that it never has before. Technology has joined us together across time, distance, and culture faster than we have developed frameworks to understand one another. That’s why we must change the way we behave, consume, and build trust in both our business and personal lives. This is the impetus behind HOW.

We have to innovate in how we approach our relationships with others if we – and the organizations and institutions that we represent – are to thrive in this new world. We also have to change our idea of success. The singular pursuit of success might be the very thing that causes it to elude us. Those who instead choose to pursue significance in their work and life find success for themselves and others along the way.

HOW is a journey. We’re constantly fascinated by new ideas in organizational governance and behavior. At LRN, we put ideas, values, and principles to work for our partners, and in our own organization. We hope that our HOW communities contribute to the experimentation and dialogue, too. The real inspiration behind any idea, or any movement for change, comes from the community engaging with that idea. We ask you to join our community, and make us part of yours.



LRN is a company of leaders. But not just any leaders, ethical leaders.

Since 1994, LRN has helped more than 20 million people at 700 companies across the world simultaneously navigate legal and regulatory environments and foster ethical cultures. With a combination of practical tools, education, and strategic advice, we guide companies as they translate their unique values into concrete corporate practices and leadership behaviors that create a sustainable competitive advantage.

With LRN and the philosophy of HOW, companies no longer have to choose between enhancing their reputation or maximizing their profits: both are products of principled performance.

LRN works with organizations in more than 100 countries and has offices in New York, Los Angeles, London, and Mumbai.

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    Has helped more than 30 million people at 1000 companies across the world.

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    LRN has worked with over 1000 organizations.

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    LRN works with organizations in more than 100 countries.

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  • about 6 hours ago

    Leaders are no longer either born or made, they are also self-made, and announce themselves earlier in life, insist… https://t.co/PrbtJ9AGWb

    about 6 hours ago

    In January 2017, @PenguinClassics warned that the assault on the twin pillars - truth & trust - that form the found… https://t.co/LJqssN9IWE

    about 23 hours ago

    "Of all forms of caution, caution in love is perhaps the most fatal to true happiness" — Bertrand Russell

  • December 16

    We must, indeed, all hang together or, most assuredly, we shall all hang separately. - Ben Franklin

    December 16

    Imagine if more writers aspired to be worthy of Orwell’s epitaph: “By his determination to seek elusive but veri… https://t.co/DwerhN3TSA

    December 16

    RT @JGreenblattADL: Huge thanks to @People for featuring #TheGoodFightBook as one of their 12 Best Gift Books. ADL could not have been more…

  • December 16

    The @IEEESA has released their report on prioritizing human well-being as AI becomes more central to daily life https://t.co/g4NT6HnfU7

    December 15

    So much timeless and timely wisdom in here. “A generation that cannot endure boredom will be a generation of lit… https://t.co/3j6NqOGroC

    December 15

    Encouraging @sundarpichai. To "ultimately improve the world around us," we will need to "understand" that "How" is… https://t.co/6hlzrauQmm