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We can no longer abide by the status quo, or business as usual. In order to achieve sustainable prosperity, we need rethink the fundamentals and reconnect with the values that sustain our relationships and inspire the kind of behavior, innovation, and collaboration that we need now more than ever. What we need is HOW.
"The flood of information, unprecedented transparency, increasing interconnectedness -- and our global interdependence -- are dramatically reshaping today's world, the world of business, and our lives."
- Book jacket
Synopsis of HOW
Share a tweet and receive the HOW book Foreword
by President Bill Clinton and Preface by
Dov Seidman
Rick Wartzman, executive director of the Drucker Institute at Claremont Graduate University and a columnist for Bloomberg Businessweek, sees HOW as “positively Drucker-like.”
Author and New York Times columnist Thomas Friedman, talks about HOW in his book, That Used to Be Us.
Brad Feld, writer of and active investor in software and Internet companies around the US shares his affinity for the HOW mission.
Mats Lederhausen, founder of lists HOW on their bookshelf as a must read in one's pursuit of purpose.
Morten T. Hansen, best-selling article writer for the Harvard Business Review, mentions HOW as the key ingredient to entrepreneurship.
Jim Wallis, book author and CEO of, sees HOW as the hope that we can put morality at the center of politics and business deals.
  • - From the Foreword by President Bill Clinton
    "My friend Dov Seidman has dedicated his life’s work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique’s clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
  • - Elie Wiesel, Nobel Peace Laureate
    "Dov Seidman’s How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book.”
  • - Thomas L. Friedman, New York Times columnist
    "Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint...and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
  • - FORTUNE magazine
    "A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today’s wired and transparent global economy, companies that ‘outbehave’ their competitors ethically will also tend to outperform them financially."
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HOW author Dov Seidman appears on Charlie Rose where they discuss HOW our hyper-connected world has brought us closer together than ever before. WATCH 

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HOW author Dov Seidman is featured on MSNBC’s Dylan Ratigan where he explains that moving “from 'Occupying Wall Street' to 'Occupying Common Ground' depends on our ability to have a deep conversation about the future."   WATCH
Forget too big to fail, try too principled to fail, argues one author. By Hannah Prevett  
Can corporations operate both in a principled and profitable way? That’s the question at our upcoming meeting on Thursday, October 25, 2012 as our special guest Dov Seidman explains why HOW we do anything means everything.  
Dov Seidman visits the CNBC U.K. to participate in the Squawk Box and explain that HOW we treat one another in an interdependent world is crucial to achieving significance.  
“In a world where your reputation is being created for you, what is the one thing you can control? HOW you live your life” -Dov Seidman  
The influential business author and CEO explains why the practice of enlightened self-governance gives companies an edge.  

HOW is a fundamentally simple idea, but it takes time to shift your thinking from what to how.

This interactive course shows you how to look at the world through the lens of HOW and guide your behavior so you get your HOWs right.

Real-world moments submitted by people like you that demonstrate HOW is making waves.
#HOWrace in NYC

#HOWrace in NYC

Dov Seidman's LRN colleagues raced around New York City delivering the HOW message to hundreds of people on the streets of Manhattan.

Good Morning America

Watch as HOW hits Good Morning America to spread the message and make a wave.

The HOW Song

In Mumbai, Abhishek Binge found a musical way to celebrate the core philosophy of HOW. By writing and recording a song, called “It’s HOW”, Abhishek has found a wonderfully creative way to celebrate the principles of HOW. Listen to Abhishek’s song here.

HOW at Mumbai Cricket Match

HOW at Mumbai Cricket Match

HOW makes its way around the world as cricket fans show off their HOW T-shirts at a championship match.

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